Keren Flavell: Reinvigorating the Role of Media to Educate and Engage Citizens #keynote

Keren Flavell was one of our keynote-speaker at the CeDEM17 at the Danube University Krems in May 2017. We summarized and reflected her keynote.


Reinvigorating the Role of Media to Educate and Engage Citizens

Keren Flavells keynote “Reinvigorating the Role of Media and Educate and Engage Citizens” focused on engagement of citizens on Social Media.

Keren Flacells keynote on “Reinvigorating the Role of Media and Educate and Engage Citizens” pointed out how to engage people to participate and get engaged on Social Media. One of her question was how revenue versus output could be balanced. One example she gave was to add reason-functionality to engagement processes. She presented applications and tools (e.g. Town Hall App) to support governments in better engaging with their citizens.

In her view the most important factors of tools can be summed up as: Culture – Capacity – Context.
For this reason she showed for example which effect simplification on social media had and how this was reflected in increased use and engagement on the internet.

After her keynote the audience asked to discuss questions about security and manipulation, as well as about education about ICT-based tools.


Keren Flavell (TownHall App Pty Ltd, US) on “Reinvigorating the Role of Media to Educate and Engage Citizens”
Keren is an award-winning web producer, author, speaker and strategist. She is internationally recognized as a global thought leader and digital innovator with more than 20 years of experience in the tech industry focusing on community, content and connection via advanced digital platforms. Her company Treet.tv pioneered connection between the virtual / in-world experience with live streaming and content distribution to hundreds of thousands of viewers — virtual and real-worlds alike. Keren has spoken on virtual worlds and social entrepreneurism at SXSW, AIMIA Conference, IAP2, Adelaide Futureproof and is a frequent blogger and talk show host Byte Into It — a technology talk show out of Melborne, Australia. Keren works between Ho Chi Minh City, San Francisco and Melbourne as a producer, consultant and serial entrepreneur and when in the right time zone, she really knows how to throw an amazing party.


CeDEM Keynotes-Review CeDEM17

  1. Prof. Dr. Ines Mergel — Digital Transformation: The case of government start-ups
  2. Todd O‘Boyle — Digital Tools and Digital Democracy: US Cities and Civil Society in 2017
  3. Keren Flavell — Reinvigorating the Role of Media to Educate and Engage Citizens
  4. Dave Karpf — The Promises and Pitfalls of Digital Listening: Analytic Activism in 2017 and Beyond

Download: Review CeDEM17 PDF
CeDEM17 Review PDF (Download)

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