Recommend to read: How President Obama’s campaign used big data

Why It Matters

The Obama 2012 campaign used data analytics and the experimental method to assemble a winning coalition vote by vote. In doing so, it overturned the long dominance of TV advertising in U.S. politics and created something new in the world: a national campaign run like a local ward election, where the interests of individual voters were known and addressed.

Read the articles:

Date: 16-12-2012
Source: Technology Review

4 comments

  1. These are ways to help people find and read your content.
    It claims to be the first decision engine as compared to others.
    You can create a website, submit the site to an advertising network and only pay the network when a book actually sells.

    Like

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