Consumer Data, but Not for Consumers

From FUNKENSPRUNGNUTS:

Date: 22-07-2012
Source: The New York Times

I recently asked to see the information held about me by the Acxiom Corporation, a database marketing company that collects and sells details about consumers’ financial status, shopping and recreational activities to banks, retailers, automakers and other businesses. In investor presentations and interviews, Acxiom executives have said that the company — the subject of a Sunday Business article last month — has information on about 500 million active consumers worldwide, with about 1,500 data points per person. Acxiom also promotes a program for consumers who wish to see the information the company has on them.

read all: http://funkensprungnuts.wordpress.com/2012/07/22/consumer-data-but-not-for-consumers/

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